From Billie Eilish and Sabrina Carpenter to Kendrick Lamar and SZA, it is expected to become another important year of live music in 2025 eventEssence This may also mean that singers will provide more attacks for their favorite programs.
According to the Bureau of Labor Statistics, since 2021, after the popularity of rising, theater, theater and concerts have jumped by 20 %. Consumer price index data.
However, consumers have shown high tolerance for rising prices, also known as “also known as”exchangeEssence “
According to the average performance of the 2024 concert, most plans to see more performances in 2025. CouponEssence
A survey of more than 1,000 music fans in December found that nearly 36 % said that they would spend $ 100 to $ 499 on the concert tickets in 2025, while more than 17 % planned to spend up to $ 1,000.
Put it into “elasticity”
After testing the new restrictions in 2024, Americans proved to be willing to splurge (even travel abroad) to capture Taylor Swift’s Era tour, bringing the so -called performance “to bring the so -called performance.”PassionSome experts said: “Become a spotlight.
Young adults, especially the Z generation and MillennialEven said that they pursued some of the experience, others, others The recent report showsEssence
Nearly two of the travelers of generations and millennials have spent up to 5,000 US dollars at the destination site activities Bread Finance Research Established.
Why does the concert ticket become so expensive
“Dynamic pricingJoe Bennett, a forensic musician at the Berkeley Conservatory of Music, said “blame the rising price label.
Dynamic pricing was originally created by economists. It refers to the cost of increasing prices when demand is higher. Bernet said that consumers often associate it with the changing price of air tickets, or how to adjust the fare in the busy period.
He said: “We all know that if you are looking for Uber or Lyft, it is more expensive on some night. The market seems to have adapted to this.” “But concert tickets are usually fixed prices.”
This is no longer the case. Now, when buying a highly sought -after person, people have a higher consciousness and controversy about this approach TicketEssence
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Andrew Mall, an associate professor of Music of Northeast University, said how and when the dynamic pricing is determined by artists or management, and is often determined under the radar.
However, with the recent many high -profile tour performances, “It is certain that the vibrant pricing has attracted the most at the forefront of the audience’s attention.” Tell CNBCEssence
Ticketmaster is Investigating In the UK, it has recently used dynamic pricing at the sales concert sales of Britpop Band Oasis.
Many Oasis fans have complained about social media that they eventually pay more than twice the value of the ticket without warning. Band said give up Practice in North America.
Taylor Swift According to reports, Jay Marciano, the chairman and CEO of AEG Presents, refused to dynamically pricing the ticket ticket for her time because she said: Double beaten every day October.
How to develop fares
At 21 years oldBritish stone Century, the income of recording music is Come down And the income of live music activities RiseEssence By the mid -2000s, an economist Alan Krueger was in one Paper Regarding the economic problems and trends of the rock industry.
The revenue of the live music industry from 2023 increased by 25 %. politicianEssence
TickMaster launched the early version of the dynamic fare in 2011, which is now the standard for on -site music ticket sales.
Bernet said that in recent years, the “ticket sales have become crazy” driven by the demand after large population and the surge driver of the large star stadium tour.
He said: “You will understand why it is seductive.” “The live music industry constantly leaves money on the tables paid by fans. In view of the power of exerting the effect, dynamic pricing is an inevitable capitalism, but I don’t want to live in life In a world that costs $ 1,000 Let my daughter see Taylor Swift. “
Nevertheless, the box office sales platform is now very common that according to the needs of any given time, each ticket is charged more fees-regardless of whether consumers like, LENDINGTREE’s chief credit analyst Matt Schulz said.
Schultz said: “As you may imagine, this is not very popular.” “Enterprises and musicians are trying to understand the market tolerance, which makes consumers very difficult.”
Why are expensive tickets staying here
“Consumers don’t like the idea of ​​dynamic pricing, but since the past few years, the attitude of ‘YOLO’ (you only live once), and more and more how the devil-Mel is more and more. Bankrate. COM chief financial analyst Greg McBride said.
Even if the family budget is tight, “you have to achieve certain experience, consumers draw this line and say, this is not something I am willing to give up.”
The ticket seller apparently knows this mentality.
“Our research has always told us that the concert is the top priority of expenditure, and fans will continue one of the last experiences.” Quarterly income telephone In 2023.
However, as consumers continue to save expenses to look at their favorite artists or groups, this means that at least at present, dynamic pricing will stay here.
The shopping mall at Northeast University said: “The field of live music has been inclined to this attitude for a long time.”
