On October 15, 2024, the Apple flagship store in Shanghai, China.
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Sales of foreign mobile phone brands in China fell sharply in November, official data showed on Friday, underscoring further pressure on mobile phone brands. applethe country’s largest international mobile phone provider.
Foreign mobile phone shipments in China were 3.04 million units in November, according to CNBC calculations based on data from the China Academy of Information and Communications Technology (CAICT).
This is a decrease of 47.4% compared to November 2023 and a decrease of 51% compared to October last year.
The China Academy of Information and Communications Technology does not break out data by brand, but Apple accounts for the majority of foreign phone shipments in China, while rivals such as Samsung account for only a small portion of the market.
The figures underscore growing pressure on Apple in the world’s largest smartphone market as it faces increasing competition from domestic brands.
Taking Huawei as an example, its mobile phone business is Troubled by U.S. sanctions — saw a Recovery by the end of 2023 and actively launch high-end smartphones in China Proved to be very popular with local buyers.
Huawei’s growth far exceeds that of Apple in the third quarter of last year, according to the latest data from research firm IDC.
Apple hopes its iPhone 16 series, released in September, will help the company regain momentum in China, with the Cupertino, California-based tech giant promising a slew of new artificial intelligence features across its products. Apple information software.
However, Apple Intelligence is not yet available in China due to the following reasons: Complex regulations surrounding artificial intelligence nation.
Meanwhile, some of Apple’s domestic rivals have Touting one’s artificial intelligence capabilities Now available on device.
Apple CEO Tim Cook demonstrates China’s importance to iPhone giant Visited the country multiple times last year, for strengthen partnerships Cooperate with local Chinese companies for Apple Intelligence.
To spark interest in iPhone 16, Apple will start discounting The device will go on sale on Saturday as part of a Lunar New Year holiday sale.
