OpenAI said on Monday it would release Sora, its popular artificial intelligence video generation tool, later in the day.
The AI video generation model works similarly to OpenAI’s image generation AI tool DALL-E: the user inputs the desired scene, and Sora will return high-definition video clips. Sora can also produce movie clips inspired by still images and extend existing footage or fill in missing frames. this Microsoft– Supported AI startups that went mainstream last year thanks to the viral popularity of ChatGPT, February introduced Sora.
According to OpenAI’s YouTube livestream, the tool will first roll out to users in the United States and “most countries internationally” later today. They say users will not need to pay extra for the tool, which will be included with existing paid ChatGPT accounts. middle.
Until now, Sora has been primarily used by a small group of security testers, or “red teamers,” who test models for vulnerabilities in areas such as misinformation and bias.
reddit users OpenAI executive asked In October, regarding Sora’s release date, it was questioned whether it had been delayed “due to the amount of computation/time required for inference or due to security.” In response, OpenAI’s product lead Kevin Weil wrote: “Models need to be refined, safety/simulation/other things need to be correct, and computation needs to be scaled!”
OpenAI completes latest round of financing The valuation in October was $157 billion, including $6.6 billion the company raised from numerous investment firms and large technology companies. it also received $4 billion revolving credit facilitybringing its total liquidity to over $10 billion.
This is all part of OpenAI’s serious development plan, because Microsoft-Support the battle for artificial intelligence startups Amazon-Supports Anthropic, Elon Musk’s xAI, Google, YuanMicrosoft and Amazon hold the largest share of the generative artificial intelligence market, i.e. Expected to exceed US$1 trillion Income over ten years.
Earlier this month, OpenAI hired its first chief marketing officershowing plans to invest more in marketing to expand its user base. October, OpenAI Search function launched for the first time in ChatGPT This allows it to better compete with search engines Google, MicrosoftBing and Perplexity, may attract more users to these sites for web searches.
With Sora, ChatGPT maker hopes to compete with video-generating AI tools from: Yuan and Googledeclared Lumiere January. Other startups offer similar AI tools, such as Stability AI’s Stable Video Diffusion. Amazon Also announced is Create with Alexa, a model specifically designed to produce prompt-based short-form animated children’s content.
Now that chatbots and image generators have entered the consumer and business worlds, video may become the next frontier of generative artificial intelligence. While the creative opportunities will excite some AI enthusiasts, the new technology raises serious misinformation concerns as major political elections take place around the world. Data from machine learning company Clarity shows that the number of deep fakes generated by artificial intelligence has increased by 900% year-on-year.
OpenAI has made multimodality (a combination of text, image and video generation) a prominent goal in its efforts to provide a broader suite of artificial intelligence models.
News of Sora’s release comes after protesters decided to leak what appeared to be a copy of Sora due to concerns about the way artists were treated by the makers of ChatGPT.
Some members of OpenAI’s Sora early access program, which reportedly includes about 300 artists, released a open letter In late November, OpenAI was criticized for not being open enough or supporting art other than marketing.
The protesters’ open letter reads: “Dear Corporate AI Overlords, We licensed Sora and promised to be early testers, red teamers, and creative partners. However, we believe we are being lured into ‘art Cleanse’ comes to tell us that the world knows Sora as a useful tool for artists.
The letter adds that hundreds of artists have provided pro bono labor to OpenAI through bug testing and feedback on Sora, and that “while hundreds of artists contribute for free, a select few will be selected through a competition to screen their Sora-created films – Offering minimal compensation pales in comparison to the tremendous PR and marketing value OpenAI receives.
“We are not opposed to the use of artificial intelligence technology as an artistic tool (if we were, we probably would not have been invited to participate in this project),” the open letter said. “What we disagree with is how this artist project was launched, and how How the tool was formed ahead of a possible public release. We share this with the world in the hope that OpenAI becomes more open, artist-friendly, and supports art beyond PR stunts.
In late November, an OpenAI spokesperson responded to the protesters’ actions in a statement to CNBC.
“The hundreds of artists in our alpha shape the development of Sora, helping prioritize new features and safeguards,” an OpenAI spokesperson said at the time. “Participation is voluntary and there is no obligation to provide feedback or use the tool. We are We are pleased to provide free access to these artists and will continue to support them through grants, events and other programs.”
This story is developing. Please check back for updates.
