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OpenAI hires first chief marketing officer, poaching Kate Rouch from cryptocurrency firm Coin Library.
Rouch joined Coinbase in August 2021 to lead global marketing and public relations and oversee the company’s super bowl ad. Prior to that, she worked for the company for more than 11 years. Yuanincluding serving as global head of brand and product marketing for Instagram, WhatsApp, Messenger and Facebook.
Rouch said in an article Post on X She starts on Monday.
OpenAI’s valuation has climbed to $157 billion in two years since launching ChatGPT, having raised about $13 billion from 2019. Microsoft Along the way. company Completed the latest round of financing of US$6.6 billion in October and also received $4 billion revolving credit facility.
OpenAI, which kicked off the generative artificial intelligence craze, has so far not prioritized strategic marketing, but still says it has successfully reached 250 million weekly active users and more than 1 million paying enterprise customers.
But as the generative artificial intelligence arms race heats up, OpenAI’s latest recruitment suggests it plans to invest in marketing. OpenAI confirmed to CNBC that it currently has no plans to launch a Super Bowl ad in 2025.
OpenAI faces competition from Anthropic, the company behind Claude chatbot, as well as tech giants Google, AmazonMicrosoft and Meta. They are all competing for a larger market share Expected to exceed US$1 trillion Income over ten years.
Last week OpenAI said it would allow employees to sell its products Approximately $1.5 billion worth of shares Make a new tender offer to SoftBank.
watch: Elon Musk asks court to prevent OpenAI from turning into a for-profit company
