On June 2, 2022, people queued to enter the “laboratory” of the Netflix series “Stranger Things” in Madrid.
Beata Zaouzel/ | Noor Photos | Getty Images
Netflix Cheaper, ad-supported plan reaches 70 million monthly active users worldwide after two years roll out.
The company said on Tuesday that more than 50% of new signups purchased ad-supported plans in countries where the option was available. “Positive momentum and growth continues across all business areas,” Netflix said, adding that “steady progress was made across our membership base in all countries.”
Netflix launched this option in November 2022 as part of its User growth slowed.
Lately, subscriber growth is no longer an issue. Netflix last month report Subscribers grew by 5.1 million in the third quarter, exceeding Wall Street expectations. The total number of Netflix members across all pricing tiers is 282.7 million.
Netflix said it will no longer update investors on its subscriber numbers starting next year as it shifts its focus to revenue and other financial metrics as performance indicators.
When Netflix launched its ad platform two years ago, the company said Nielsen will rate its content.
Netflix announced in May that it would Two National Football League games broadcast on Christmas Day this year as part of a three-year deal. On Tuesday, the company said ad inventory for both live games had been sold out.
Netflix also said it has hired FanDuel and Verizon as advertisers for the game. Netflix said FanDuel will be the exclusive pregame sports betting partner and will provide sponsored features within the show.
Media companies have been focusing on ad-supporting strategies for their streaming options, attracting customers with cheaper packages and providing advertising revenue to help their streaming businesses become profitable. Although the traditional TV advertising market is developing slowly, Grow up Suitable for streaming media and digital services.
Netflix offers the final renew In May, the company said its ad-supported tier had 40 million monthly active users worldwide, nearly double its January figure. The news comes during the media company’s Upfronts to advertisers.
Netflix also announced in May that it would launch its own advertising platform, ending its partnership with Microsoft on the technology. The company has launched the platform in Canada and plans to launch it in the United States by the end of the second quarter next year. It plans to roll out the platform everywhere by the end of 2025.
