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Yuan The company will begin testing ads on its threaded Weibo service with several companies in the United States and Japan. blog post Friday.
This experiment marks the first time Meta has been run to generate revenue from threads. Meta launched an app in July 2023 to rival X (formerly known as Twitter), which Elon Musk purchased in late 2022 for $44 billion.
“We will monitor this test closely before expanding it more broadly, with the goal of putting ads on ads in a place that is as interesting as organic content,” said in the post On service.
During testing, a small number of thread users were seeing ads in their feeds. The blog post said the test ads will be similar to sponsored content, something Facebook and Instagram typically see on those services.
Businesses taking part in the test will also be able to access the brand safety tools used in Yuanren’s Facebook, Instagram and Reels products to prevent a brand’s sponsored content from running alongside offensive content.
The company said Mehta’s existing “monetization policy” will apply to the thread, ensuring that “content that violates our community standards” will not be eligible for ad adjacency.
Threads has more than 300 million monthly users, and three-quarters of Threads have at least one business on their personal feeds, the company said in a blog post.
$5 billion market
Since Threads launched in 2023, some investors have said they believe the platform could eventually become a revenue generator for Meta and Twitter get. Twitter’s annual revenue in 2021 Reaching US$5 billion.
Yuan Chief Financial Officer Susan Li Tell Analysts said in October that the company was “pleased” with Thread’s “growth trajectory” but did not expect the product to quickly become a major business.
“Specifically, we don’t expect Thread to be a meaningful driver of revenue in 2025 as it relates to monetization,” Lee said during his time at the company. Q3 Earnings Call.
The company said META will reveal more information about third-party ad verification tools and support more languages ”in the coming months.”
Earlier this month Meta announced it would be relaxing its content-tweaking guidelines and blinds Its third-party fact-checking program is part of an effort to allow more “free expression” on its platform.
The announcement also sent shockwaves through the social media landscape apple and Google Stop distributing Teltok Via its app store, it complies with a law signed by former President Joe Biden in April 2024 that requires parent companies to divest social apps or consider it faces an effective ban in the United States.
“The launch of Thread ads, which comes just weeks after Meta’s content shakeup, will raise eyebrows among advertisers,” said Jasmine Enberg, principal analyst at Emarketer. “But Tiktok’s volatility has spurred brands to seek alternatives, and Meta won’t miss out on throwing Threads into the mix. opportunity.”
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