McDonald’s In an effort to win back low-income consumers, the company will extend its $5 Value Meals through December in most U.S. markets.
Franchisees have been voting to extend value meals, with around 80% of local markets choosing to extend the deal until December. Voting on the extension is ongoing, so more locations may be added in the coming weeks.
The value meal includes a McDonald’s sandwich or McChicken sandwich, small fries, four chicken nuggets and a small soft drink for $5.
In addition to value packages, owners will also be offering local promotions in the coming weeks and months, the company said. McDonald’s app will also offer deals.
“Together with our franchisees, we are committed to keeping prices as affordable as possible, which is why we are doubling down on our efforts to More ways to save money.
On Monday, June 17, 2024, in New York, the United States, McDonald’s prepared a double cheeseburger, small fries, four chicken nuggets and a small soft drink.
Lucia Brichelli | Bloomberg | Getty Images
This summer, the restaurant industry focuses on value as companies including McDonald’s burger king even Starbucks Try to attract consumers through discounted products. After years of persistent inflation, diners have spent less at restaurants.
back McDonald’s After reporting a drop in same-store sales in the second quarter in July, executives told restaurant operators and analysts that the company would focus on re-engaging consumers with deals as they pushed to extend the $5 Value Meal. The offer, which runs until the end of August, follows an initial four-week offer in June and July, with 93% of restaurants agreeing to keep it on their menus.
In a memo to U.S. systems obtained by CNBC after the July earnings report, McDonald’s did poorly in marketing its affordability to diners in the most recent quarter, Ehlinger said in the report, adding that he expected “industry and competitive challenges” to continue throughout the year. Ellinger Operators are encouraged to look ahead to next year to build momentum for next year, adding that “cultivating a long-term mindset is critical to a company’s success.”
“It is possible to turn around the situation and re-establish our position as a leader in value and affordability, but it cannot happen overnight,” he wrote at the time. “This will be achieved through sustained and coordinated action to demonstrate to customers that we Stand with them.”
Ehlinger said in the July memo that the $5 meal experiment was performing well among low-income consumers and that sentiment around the company’s value had begun to improve.
