Levi Strauss Due to the unfavorable exchange rate of denim fabric manufacturers and currency, Danison and shoe business losses with less sales and loss of income loss were released on Wednesday.
The company said that according to LSEG data, it is expected to decrease by 1 % to 2 %, which is expected to decrease by 3.7 %.
According to LSEG data, it also expects that the adjustment of the adjustment per share will be lower than $ 1.25 to $ 1.25, which is lower than $ 1.37.
Stocks fell about 4 % in extended transactions.
CEO Michelle Gass told CNBC that the decline in revenue from the annual fiscal year does not reflect slow demand, but because of currency trends, fewer fiscal weeks and divestitudes.
Levi ended the treble at the 2024 fiscal year, and the reported income and sales exceeded expectations.
According to LSEG’s investigation by analysts, compared with Wall Street’s expectations, clothing companies perform in the fourth quarter of its finances.
- Earnings per share: Adjust 50 cents vs. 48 beauty
- income: $ 1.84 One billion US dollars and expected $ 1.73 billion
The company’s net income reported at the three -month period that ended on December 1, which was 182.6 million US dollars, that is, 46 cents per share, and a year ago, it was $ 126.8 million per share, which was 32 cents per share. It does not include with damage, reorganization, acquisition and lease -related one -time expenses. Except for other projects, Levi reports the adjustment of the adjusted net income of US $ 202 million or 50 cents per share. Or 44 cents per share, earlier a year.
Sales rose to US $ 1.84 billion, rising by about 1.64 billion US dollars in the same period last year. Organic sales do not include the 53rd week of Levi’s additional held in this quarter, as well as foreign exchange influence and peeling business, an increase of 8 %.
Since GASS has been in charge of Levi a year ago, she quickly took action to cut off its remarkable business, and increased higher profit margins on her website and store. More female customers bring the brand. Under her leadership, Levi has attracted much attention Marketing partnership with Beyonce In September, she released a song about the brand on the album “Cowboy Carter” earlier this year.
Gas said in an interview with CNBC: “Of course, we must recognize the effect of Beyonce. We are very satisfied with the launch of the event. We see the promotion of the entire business.” “Not only for women.”
Gass has been working hard to bring more women to Levi’s, which has traditionally attracted more men, because women tend to spend more money and buy new clothes more frequently. Now, women’s clothing accounts for 36 % of the overall business of Levi’s business, slightly increased from a year ago, but Gass said that it should represent about half over time.
The company not only won female shoppers, but also not only loose and wide denim cloths, but also won various new tops, such as weaving shirts and shirts.
In this quarter, all parts of Levi (Levi), the sales of brands and channels are increasing. Sales in the Americas have increased by 12 %, Europe has increased by 15 %, and Asia has increased by 9 %. Sales beyond the yoga brand increased by 10 %. Direct sales of consumers have increased by 19 %, occupying 45 % of organic net sales, including additional sales weekly, currency fluctuations and stripping companies.
The soft wholesale income of the entire industry increased by 7 % this quarter.
Since President Donald Trump was elected as the second term, everyone has been paying attention to the retail industry to understand that his proposed tariffs may be right Consumer price and company profitEssence
Harmit Singh, the financial person in charge of Levi, said the company provided its products from 25 countries, of which less than 1 % came from China-Trump threatened 10 % of tariffs. In Canada and Mexico, Trump’s responsibilities are as high as 25 %, and Levis has a small number of contact because it imports about 5 % of products from Mexico and imports any products from Canada.
When asked if the company would increase the price if the company was implemented, Singh said that it plans to cooperate with suppliers and view its own cost so that it can avoid consumers as much as possible.
“The first goal is to minimize the impact on consumers. Therefore, we cooperate with suppliers to check the cost foundation, and check other pricing opportunities. If we cannot cover it, we must protect the structural economics business. “Singer said. “At that time, we would decide whether to pass to consumers, but we won’t start from it. This is where we will end.”
