Japan attracted a record 36.9 million tourists in 2024, moving closer to its target of 60 million tourists by 2030. The jump from $6 to $64 per person per night, CNBC’s Monica Pitrelli reports, suggests it has reached a tipping point.
Japan attracted a record 36.9 million tourists in 2024, moving closer to its target of 60 million tourists by 2030. The jump from $6 to $64 per person per night, CNBC’s Monica Pitrelli reports, suggests it has reached a tipping point.