Billionaire Mark Cuban, Rep. Alexandria Ocasio-Cortez, D-N.Y., and author Stephen King are all now on Bluesky. The social media platform is the brainchild of Twitter co-founder Jack Dorsey, who conceived Bluesky as a side project within Twitter in 2019. one Influx of new usersmost of whom want to escape from X.
“Bluesky’s growth has been phenomenal, and I think it’s actually because of the vacuum left behind by the old Twitter,” said Meghana Dhar, strategic advisor and former head of partnerships at Instagram and Instagram. break “When Musk took over Twitter and it became Many people.
“The platform now seems to be more specifically catering to right-leaning or conservative users,” said Salvador Rodriguez, associate technology editor at CNBC. “Bluesky is, to all intents and purposes, a platform for people who might not want to see this kind of content.” , the mechanics are the same area, but the atmosphere is completely different.”
Bluesky looks and feels a lot like old Twitter. Users can write short posts and add photos or short videos. They can also interact with other people’s posts by commenting, liking or retweeting them. A user’s feed includes the people they follow and any other feeds they decide to subscribe to. But unlike traditional social media platforms, Bluesky is designed to be decentralized, giving users more control over their profiles and what they see or don’t see.
“We have no control over what you see on Bluesky… There is no single algorithm that shows you content. You can browse a marketplace of algorithms built by others. If you just want to see cats or art, You can build your own algorithm, you can do this,” Bluesky CEO Jay Graber said in a statement interview Partnering with CNBC in November. Bluesky also allows users to export any of their posts, likes, and followers to other platforms if they choose to leave Bluesky. Graeber said this makes the platform “Billionaire proof.“
Bluesky currently does not run ads, which is the business model of most social media platforms, but its leadership has not ruled out the possibility in the future.
“I’ll tell you what we’re not going to do for profit. We’re not going to build an algorithm that just pushes you ads and locks in users,” Graeber said. “That’s not our model. So what we have to do is give users a better experience, add new features, and then we do subscription models and services in the developer ecosystem. Because this is not just for users, this is for those For those who want to build.
But building a social media platform is not easy. Like many platforms before it, as Bluesky has grown it has struggled with an increase in impersonation accounts and scammers. blue sky said recently Users submitted 6.48 million reports to its review service in 2024, compared with 358,000 reports submitted in 2023. video Learn more about Bluesky’s impressive growth and the challenges the company faces in an increasingly fragmented social media market.
