Fox This super bowl scores a lot.
According to a person familiar with the matter, the radio company has sold the advertising position of the Super Bowl 59 on February 9, of which more than 10 advertisements were sold at a price of $ 8 million.
fox Report In the November income phone with investors, it sold out the advertising position of the super bowl in the fall of 2024. then, Media report The fixed average price is more than $ 7 million per advertising.
Fox CEO Lachlan Murdoch said in the November phone call: “We sell it out of the super bowl-we think this is the price of the record.”
Last spring, most of the advertising lists of super bowls were sold in Fox’s preliminary speech. At that time, when the open place was gradually decreasing, the price of each unit accelerated. Discuss anonymous conditions for non -public issues.
Generally, the pricing of super bowl advertisements may be upgraded by about $ 100,000 because the remaining inventory is reduced and the game day. The person said that the price rose this year is close to $ 500,000 per position.
During the country’s largest live sports event, it is not surprising that the enthusiastic appetite during the business period is not surprising, even if the pricing is attractive. With the contraction of cable TV bundle bags, on -site sports continue to attract the biggest audience, which has provided advertising customers with some lustrous programs for advertising customers on live TV.
Last year, it is estimated that there are 123.7 billion people Look at Super bowl broadcast Paramount Nielsen said that CBS Broadcasting Network, Streaming Media Service Magazine+and Spanish TV Univision and other platforms.
In 2023, the Super Bowl was broadcast on a broadcast of more than 115 million viewers. The scale of these audiences is a key reason why the media giants pay for the rights of NFL games.
Mark Evans, Vice President of Fox Sports Advertising Sales Sales, said: “If what I have learned, that is, we are now in the on -site sports event (the period when people and families are gathered together) are mouth -watering. “Lake”. “The price and interest in the demand for on -site sports are being upgraded, but we haven’t reached its peak yet. We still have a growth runway.”
The advertising market has already improve Due to the decline during the peak period during 19009. Traditional media companies with exercise rights and TENTPOLE LIVE programming are the greatest benefits, and advertisements for general entertainment programs are still lagging.
This year’s Super Bowl will see the Champions Chief of Kansas once again participating in the Philadelphia Eagles. There will be advertisements for many typical players, including car manufacturers, restaurants and food and beverage companies, and have many familiar celebrity faces. Evans.
He said that the audience will notice that the advertisements of the artificial intelligence and pharmaceutical companies have increased, and the advertisements of streaming media services and film studios will be less.
Evans pointed out that “multiple advertisers fell in love with creativity.” In addition, in addition to the usual 15 seconds and 30 seconds, there will be more 60 seconds of advertisements.
Advertisers will also get more explosions this year. In addition to broadcasting on FOX, the company also offers super bowls Free advertising support stream service first. TUBI will be the same as advertising load as the broadcast network.
