A platform for content creators from the 2024 Democratic National Convention in Chicago, IL.
Democratic National Convention Staff
Over 200 digital content creators will participate Democratic National Convention exist chicago This week is dedicated to “Creator Certificate” This will give these highly influential members of the non-traditional media a special opportunity to participate in the party congress.
“bring creators Our convention will make our arrival Cayana Mackey-Nance, director of digital strategy for the Democratic National Convention Committee, said in a statement to CNBC:
Creators are individuals who make money by publishing content online that is paid and sponsored by advertisers. They make no pretense of being politically nonpartisan or adhering to traditional journalistic ethics.
The decision to formally appoint a dedicated team of creators is a first for the Democratic nominating convention.
It’s also a window into the priorities of the innovative media strategy that Vice President Kamala Harris’ presidential campaign is executing in its first month.
About a third of adults under 30 say they often get news on TikTok pew research center. These young people are an important part of the Democratic ticket, helping the party offset the typical Republican dominance among voters over 65. Voters under 30 years old up to 24 percentage points.
The conference committee offers these creators exclusive access to the week’s events and guests. It will also have full-time staff working closely with creators to help facilitate their interactions with the Harris campaign and the Democratic National Committee’s digital engagement team.
The Democratic National Committee even built a raised platform on the convention floor so creators had a dedicated space to participate in the event. Similar to traditional TV network platforms, this platform is dedicated to creators producing content, taking selfies, and interviewing attendees.
Elizabeth Booker-Houston said, “We’re just given an individual opportunity to respect the professionalism and skill of journalists while also acknowledging that content creators do have something to bring to the table and have their own unique special skills.” , a content creator attending the conference.
Houston is a lawyer and comedian with more than 500,000 followers across various platforms. She produces videos that detail the latest news in law and politics, providing viewers with complex topics in a relevant and easy-to-understand way.
Creators are not compensated for attending conventions or producing content on site. Like traditional journalists, content creators will be responsible for their own transportation and housing expenses.
To offset these costs, some creators are seeking sponsorship from advertisers. Houston said she will produce sponsored content for the Congressional Black Caucus PAC, a political action committee funded by members of Congress who are members of the caucus.
DNCC is also working with creators who are unable to attend the conference in person, allowing them remote access to participate.
In addition to a great location on the creator platform, certified creators have an exclusive lounge in the United Center where they can work on content, record podcast interviews, and connect with other creators.
The Democratic National Committee isn’t the only political convention to grant access to content creators this year. In mid-July, the Republican National Convention also hosted more than 70 influential people in Milwaukee.
VaynerX Chairman Gary Vaynerchuk recently said in an interview with CNBC’s “Squawk Box”: “Our society still underestimates the extent to which social media focuses on end consumers.”
He pointed to the role social media played in two of the most movement-driven presidential elections of the past 40 years.
“Obama’s victory and Trump’s victory were eight years apart, and they both happened because of social media,” Vaynerchuk said. “The Obama campaign’s actions on Facebook in 2008 were historic and a preview of Trump’s actions on Twitter in 2016.”
“Those who know how to create, communicate and execute win” elections, he said.
Party conventions aren’t the only place presidential campaigns are trying to engage with content creators this election cycle.
Former President Donald Trump has collaborated with several content creators, including Logan Paul, Nerke Boy and Ardin Roth.
At the same time, the Harris campaign also launched its own campaign. Virality on social mediacontent that racked up hundreds of millions of views, including an impromptu video of Harris and her running mate, Minnesota Gov. Tim Walz, ordering Mexican food.
President Joe Biden’s White House has also hired influencers to help share its achievements on social media. Last week, Biden hosted 100 digital content creators at the White House for the first time Creator Economy Conference.
“You are new possibilities,” Biden told the creators. “You are a breakthrough in the way we communicate.”
