Coca-Cola bottles were seen in a store in Srinagar, Jamu and Kashmir on January 28, 2025.
Firdous Nazir | Parenting | Getty Images
Coca Cola If more packaging is transferred from aluminum to plastic bottle President Donald Trump implements his latest wave Chief Executive James Quincey said Tuesday the tariffs.
“Sincey it involves strategies to ensure affordability and ensure consumer demand, if the input costs of a package increase by a certain increase, we will continue to offer other packaging products that enable us to compete in the affordability field,” Quincey said. Company revenue Conference call. “For example, if aluminum cans become more expensive, we can place more emphasis on pet (plastic) bottles, etc.”
Trump on Monday All aluminum and steel increased tariffs Starting next month, import from 10% to 25%. Although the U.S. imports very small steel directly from the country, the action is widely believed to be targeted at China.
Quincey downplayed Coke’s financial blow from the tariffs, despite saying on CNBC’s “Street Docks” that the company bought some aluminum from Canada.
“I think we are in danger of exaggerating the impact of aluminium prices rising 25% relative to the total system,” Quincy said on the call. “It’s not trivial, but it won’t fundamentally change billions of dollars.” US business, and packaging is only a small part of the total cost structure.”
Quincy added that in addition to moving to more plastic packaging, Coca-Cola can also mask the impact of responsibility on the business by finding domestic sources of aluminum and increasing the prices of customers.
Aluminum is usually more expensive than plastic, but it is also an infinitely recyclable material and one of the most common ones. In recent years, Coca-Cola has moved to adding more aluminum packaging options, such as Dasani and Smartwater cans.
PET or polyterephthalate is a lightweight plastic that is easy to recycle but is recycled at a lower rate than aluminum. According to the Environmental Protection Agency, the recovery rate of PET bottles and cans was 29.1% in 2018, while the recovery rate of aluminum beer and soft drink cans was 50.4% in the same year.
Even if Coca-Cola tries to use more aluminum, the company is named Greenpeace’s Worst Polluter in the World Disposable plastics have been used for six consecutive years.
Just two months ago Coke cut Its sustainability goals. Now, the beverage giant is targeting 35% to 40% recycled materials by 2035, which is lower than its previous 50% recycled materials target. It introduces equivalent bottles and jars every year instead of recycling the equivalent plastic to each bottle it uses by 2030.
