Richard Yu, Huawei’s executive director for consumer products, announced the price of the company’s 30% discounted Mate XT smartphone on Tuesday, September 10, 2024.
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BEIJING – Chinese smartphone company Huawei said on Tuesday its 3-fold smartphones will start at more than $2,800.
The phone went on pre-order on Saturday and is set to go on sale in stores on September 20.
Monday in the continental United States, apple Announced that the iPhone 16 Pro Max will start at $1,199 and the iPhone 16 will start at $799. Pre-orders will begin on Friday, with sales in stores starting September 20.
first group Apple information The company said the AI ​​capabilities will be available in a free software update next month. These new features are available to iPhone 16 users, as well as iPhone 15 Pro and Pro Max users.
Huawei’s Mate XT also comes with artificial intelligence features such as text translation and cloud-based content generation, according to a demonstration on Tuesday.
“We have been fighting for this for five years,” said Yu Chengdong, executive director of Huawei and chairman of the board of directors of the consumer business group, according to a CNBC Mandarin translation.
The Mate XT comes in red and black, with three storage options and prices ranging from 19,999 yuan ($2,809) to 23,999 yuan ($3,371). The device is 3.6 mm thick when unfolded and has a 10.2-inch screen.
Mobile phones can display content on a single, dual or triple screen. Its battery is 1.9mm thick. Mate XT also supports foldable keyboard.
More than 3.5 million people Booked Huawei’s three-fold Mate XT smartphone as of noon Tuesday, according to the company’s website. After the press conference, the number of pre-orders exceeded 4 million.
Trying to make a comeback
Apple also announced a new A18 chip using highly advanced 3nm technology for its new phones. The company claims the chip makes the iPhone 16 significantly faster than the iPhone 12.
Huawei did not mention any chip development during the Mate XT launch event.
Huawei is scheduled to launch the Mate XT mobile phone with a tri-fold screen on Tuesday.
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The Chinese company seeks to make a comeback in the smartphone industry, which has been hit hard by the incident. The United States imposed sanctions on the company in 2019. The United States in October 2022 implemented broader restrictions on U.S. sales of advanced chips to Chinese companies.
But in late August 2023, the Chinese telecom giant quietly released the Mate 60 Pro. TechInsights Analysis Displayed are chips manufactured by Chinese chipmaker SMIC using a 7-nanometer process.
Yu pointed out on Tuesday that despite four rounds of sanctions, the company has not given up.
Huawei kicked off Tuesday’s event by discussing the details and price of the Mate XT. This is in stark contrast to Products launched last year The company didn’t reveal any details about its Mate 60 Pro phone, nor did it report advanced chip breakthroughs at a high-profile event.
News that Huawei has acquired such advanced technology could help boost sales in China despite a slump in overall consumer spending.
Apple fell out of the top five smartphone manufacturers in China in the second quarter of this year. According to data from Canalys. This is This is the first time for domestic players All five seats were taken, the company said.
According to Canalys data, Huawei ranked fourth in terms of market share with 10.6 million smartphone shipments.
The company only shares shipments from the top five suppliers. Apple shipped 10 million mobile phones in the first quarter.
Huawei already sells foldable and clamshell phones, as do Chinese rivals. Apple hasn’t expanded into these categories yet.
—CNBC’s Arjun Kharpal and Hayden Field contributed to this report.
