Omar Marques | Lightrocket | Getty image
apple It is trying to squeeze out of its flagship iPhone unit, but its profit margin has continued to increase due to the booming service business.
Apple reported in the first quarter of the first quarter of Thursday that the gross profit margin was a gross profit margin-46.9 % after calculating the cost of the sales goods was 46.9 %. This is the highest record. During the March 2024 period, the company’s records exceeded 46.6 % of profits.
For Apple, the service includes application store purchases, advertising, payment, AppleCare support and other subscribe products. The growth of these products offsets the slowdown of iPhone sales and the saturation of the global smartphone market.
Apple Chief Financial Officer Kevan Parekh said in the reported earning call, “The total service business has enhanced the profit of the entire company.”
Apple said in this quarter that its gross profit margin will be between 46.5 % and 47.5 %.
iPhone’s sales have fallen nearly 1 % in the latest news One -quarter Since a year ago, the company has reported the weakness of Greater China. Total revenue increased by nearly 4 % to $ 124.3 million.
Defeat analysts estimates that service revenue increased by about 4 % to US $ 26.34 billion. The business now accounts for 21 % of Apple’s total revenue. Last quarter, Apple announced that its service department had become 100 billion US dollars per yearEssence
Tim Cook, CEO Tim Cook, brought customers the best product and service lineup in history during the holidays. ” Press releaseEssence
Cook’s emphasis on services has made Wall Street define a company’s view of a company’s iconic equipment. In the iPhone era many years, Apple’s gross profit margin can be foreseeable that additional profit margins will be between 38 % and 39 %, which reflects the company’s strict control over its supply chain and market pricing capabilities in the market.
However, in recent years, the growth of iPhone has slowed down, and Apple’s entry into service has changed the equation. The company reached 40 % gross profit margin in 2021 and continued to expand it.
Due to Wall Street’s love for profits, Apple can continue to provide investors. Last year, the stock rose by 31 %, which performed better than Nasdaq’s shares, and the company’s market value has climbed to $ 3.6 trillion.
“We believe that Apple should trade with its historical premiums that compare valuations, because it makes itself a provider of high -level electronic consumption equipment and high digital services, especially with the age of the existing AI The analyst of Sri Lanka wrote in a report earlier this month. They recommend buying stocks.
After the report on Thursday, Apple’s stocks increased by more than 3 % in extended transactions.
