Beyoncé attends the 2024 iHeartRadio Music Awards at the Dolby Theater on April 1, 2024 in Los Angeles.
Michael Buckner | Billboard | Getty Images
Levi Strauss Beyhive called out on Monday after teasing potential collaboration with Beyoncé In a post on Instagram.
The brand’s shares briefly rose after the update, rising about 1% on Monday.
The post included a photo of a woman wearing a cowboy hat and riding a horse, with the caption “Introducing: A New Chapter.” In addition to alluding to Beyoncé’s latest album, Cowboy Carter, Levi’s also tagged the superstar’s account in the post, sparking discussion among her fanbase known as the Beyhive.
beyoncé’s country album, The song released earlier this year is called “LEVII’S JEANS”.
Denim has experienced some boost recently, with brands including american eagle and Abercrombie & Fitch call the trend Help revitalize sales.
Levi’s Second quarter profit June sales fell short of Wall Street expectations, but the brand’s leadership insists the future of denim is bright. Michelle Gass told analysts at the time The popularity of denim has never been growing faster, especially for garments other than pants, such as denim skirts or dresses.
Representatives for Levi’s did not immediately respond to CNBC’s request for comment on a potential collaboration with Beyoncé.
