period Google launches Pixel phone On Tuesday, a product director named David Citron took the stage to demonstrate the mobile capabilities of the company’s new artificial intelligence assistant, Gemini. Things got awkward when the host told the audience, “By the way, all the presentations today are live.”
in front of a large crowd of media and analysts Google’s In front of about 100,000 viewers at his Silicon Valley headquarters and on YouTube, Citron took a photo of a concert poster and asked an assistant to check his calendar to see where pop star Sabrina Carpenter was. Whether he was available the night of the show in San Francisco.
The demo fails, freezes and displays an error message. Citron tried again, with the same result. After a quick verbal appeal to the “demo gods” and an exchange of phone calls, the third attempt was successful.
“Of course, I found out that Sabrina Carpenter will be arriving in San Francisco on November 9, 2024,” the assistant wrote in a message that popped up on the Citron screen. “I didn’t see any activity on your calendar during that time.”
While the event was brief and problematic, the demonstration highlighted one of Google’s strengths as artificial intelligence capabilities are baked into smartphone software. Competitors are preparing consumers for an artificial intelligence future, but Google’s Gemini feature is real and is shipping now — at least for testing purposes.
June, apple showed a pre-recorded video, rather than a live demonstration, to show off the upcoming leaps in its assistant Siri’s ability to take action and understand context under its new artificial intelligence system, called New Artificial Intelligence System. Apple information.
Apple Intelligence is currently being tested with developers, but some of its most critical improvements, including image generation, integration with ChatGPT, and key improvements to assistant Siri, haven’t officially made it out of Apple’s labs yet.
OpenAI started the generative AI craze through ChatGPT, and often reveal Artificial intelligence has made advances, but there are strict limits on the number of people who can test them.
“I think what’s new is that we’ve moved away from the model of predicting where things are going to be, like actually delivering the product,” Google device chief Rick Osterloh told CNBC’s Deirdre Bosa on Tuesday.
Google’s live demo marks a shift from late last year, when the company tried to show off Gemini in demos but ended up being roundly criticized. Edit video.
“What we’re showing today are products that will be shipped in the coming days and weeks, and that’s very important,” Osterloh said. “A lot of the stuff that other companies have announced isn’t actually available to a lot of people. This will be available to millions of people very quickly.”
After Apple announced the news in June, the company conducted some scripted field testing of current devices with the media and Apple Intelligence analysts. In July, Apple released Preview Some Apple Intelligence features for developers include the ability to generate summaries and a new look for Siri that makes the entire iPhone screen glow. However, the preview does not include features such as image generation, ChatGPT integration, and the most anticipated Siri improvements that will allow it to perform tasks naturally.
Google’s launch on Tuesday could put new pressure on Apple as the two smartphone market leaders race to integrate artificial intelligence into their operating systems. IDC estimates that sales of “Gen AI”-enabled smartphones (phones equipped with the chips and memory needed to run AI) will more than quadruple by 2024, reaching approximately 234 million units.
“Today we took a look at Apple’s competitors,” eMarketer analyst Grace Harmon said in an interview.
As generative AI moves to mobile phones, the market will also see a shift in AI processing. Rather than simulating complex models of human output running in huge environments NVIDIABased on the data center, the device’s artificial intelligence capabilities will rely on simpler functions, such as summary or fluency, mainly running on the chip inside the device.
During Google’s 100-minute demo on Tuesday, the company showed off some features not yet available elsewhere.
Citron’s example—asking questions about the content of the poster in the photo—highlights a technological advancement called “multimodal artificial intelligence,” which is not a planned feature of Apple.
The company has launched a feature that allows users to take screenshots of content they are viewing, and Google will compile the information into annotations for quick search later.
Google’s most important demo on Tuesday was its next-generation assistant, Gemini Live. In demos, the technology was able to chat as naturally as a human, add items to a shopping list or check Google Calendar. Osterloh said on stage that soon it will be able to help users conduct in-depth research. Google executives attribute these capabilities to “decades of investment” in artificial intelligence and its “comprehensive AI strategy.”
At one point, Google said its artificial intelligence was a “complete end-to-end experience that only Google can deliver,” a tweak to what Apple has long said. Tim CookApple’s CEO likes to say “Apple only“It is able to create its own products because it has the expertise to integrate hardware and software.
in a Press releaseGoogle has taken aim at Apple’s upcoming integration with ChatGPT, which is expected to be completed by the end of the year. The company said Apple’s approach is less private than Google’s because Gemini “does not require handover to a third-party AI provider you may not know or trust.”
