People walk past an iPhone 16 Pro advertisement in an Apple store during National Day on October 3, 2024 in Chongqing, China.
Cheng Xin | Getty Images News | Getty Images
apple The U.S. tech giant is offering discounts on its high-end iPhones and other products in China during the upcoming Lunar New Year period as it faces stiff competition in one of its most important markets.
The Cupertino giant is offering customers a 500 yuan ($68.50) discount on the iPhone 16 Pro or iPhone 16 Pro Max, and a 400 yuan discount on the iPhone 16 or iPhone 16 Plus. The deal also includes discounts on iPhone 14 and iPhone 15.
Apple has long refused to offer discounts through its retail channels. Instead, third-party retailers offer deals during certain times of the year. However, as competition intensified, Apple became more inclined to release seasonal offers last year.
apple A similar Lunar New Year offer was offered last year And in May, the company Offer deep discounts As part of China’s 618 Shopping Festival.
The company’s latest challenge comes from a resurgent Huawei and other domestic brands. Canalys data shows that Apple’s smartphone shipments in mainland China fell by 6% year-on-year in the third quarter of 2024. The company’s market share also fell to 14% from 16% a year ago.
Canalys data shows that Huawei’s shipments increased by 24% year-on-year, and the company’s market share rose to 16% from 13% in the same period last year.
Huawei was the world’s largest smartphone maker before U.S. sanctions crippled its mobile phone business. Actively launch new equipment since the second half of 2023. these devices Contains chips that many consider difficult to produce Due to US restrictions on Huawei.
Last year, the Chinese tech company launched The first 30% off mobile phone to demonstrate their technical capabilities.
