Amazon will sell software with a “Buy with AWS” button for partner websites | Real Time Headlines

2022, Amazon introduced Purchase through Prime button, Premium subscribers can use their Amazon account to make purchases even when shopping on other sites.

Now, the company is bringing a similar concept to its cloud computing business.

At the Reinvent conference in Las Vegas on Wednesday, Amazon Web Services said cloud software partners will be able to use the new “Buy with AWS” button embedded on their websites as a payment method for customers.

AWS is the leading cloud infrastructure provider Microsoft and GoogleRevenues exceeded $100 billion over the past four quarters. Famous cloud software providers such as Databricks and Wiz working day Running their products on AWS and other clouds, they can now sell services directly to users with AWS accounts through a new button. The checkout option will allow buyers to take advantage of Amazon discounts.

Matt Yanchyshyn, vice president of marketing and partner services at AWS, said in an interview with CNBC: “The purpose of this is to increase customer loyalty and partner loyalty, and ultimately increase the win rate.”

For software companies, the only requirement is that they need to sell their products through AWS Marketplace. Amazon Reduce expenses Following Microsoft and Google, which fell to 3% or lower in some cases this year reduced their rates.

On the consumer side, Amazon has an estimated 180 million Prime subscribers in the United States.

Retailers who want to take advantage of Prime’s massive customer base can pay to add “Buy with Prime” to their website and take advantage of Amazon’s delivery network when making purchases using the button. Amazon September says This year, Prime orders through merchant websites increased by more than 45% compared with the same period last year.

One key difference with purchasing with AWS is that the software company can embed it for free. Since these services run on AWS, purchases will generate more revenue for Amazon.

“Buy with Prime is a separate program, but we work very closely with the team and collaborate on the technical implementation,” Yanchyshyn said. He added that while “we’re certainly a successful business note,” purchasing with AWS “ultimately is a very different use case.”

Yanchyshyn says Matt Garman percussive Leading AWS earlier this year was focused on putting partners at the center of the customer journey.

“This is not a lip service. He means it,” Yanchishin said.

Since Microsoft started selling a service called Azure Databricks in 2018, Databricks has achieved clean integration with Microsoft’s cloud. More complex.

Buying through AWS should result in a higher share of revenue from Amazon deployments, he said.

“We should really see more and more people using it on AWS because it’s so simple,” Meyer said. “I would say this will give AWS an advantage over other clouds because AWS will be simpler than other clouds, just like historically Azure has been simpler for Databricks.”

Workday plans to use the button on its Adaptive Planning product, stemming from its $1.5 billion acquisition of Adaptive Insights in 2018. Will it be faster?

“With this feature, can we deliver software to business users faster? That’s the theory behind why we’re testing this feature,” said Matthew Brandt, senior vice president of global partnerships at Workday.

If the evaluation goes well, Workday could use the button to produce more products, Brandt said.

“There are buyers who are not very familiar with us, but they are very familiar with AWS,” he said. “This validates Workday as a potential provider.”

Ed Anderson, vice president at industry research firm Gartner, said he wouldn’t be surprised if other cloud providers launched buy buttons for third-party websites.

“Overall, it’s all positive,” he said.

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