Amazon launches fixed-price treatment for hair loss, erectile dysfunction | Real Time Headlines

Amazon Prime members can get new flat pricing for treatments for conditions such as erectile dysfunction and male pattern baldness, the company announced Thursday, its latest move to compete with other direct-to-consumer marketplaces such as his and her health and Luo.

Hims & Hers shares fell 17% on Thursday, their worst day ever.

Amazon said in a statement blog post Prime members can find out how much a telemedicine visit will cost and what treatments they want before deciding to move forward with treatment for five common problems. Patients can get anti-aging skin care treatments starting at $10 per month; motion sickness for $2 per use; erectile dysfunction for $19 per month; and Prime Rx for $43 per month by using Amazon’s savings benefit at checkout. Buy eyelash growth products for $16 per month and men’s hair loss products for $16 per month.

Amazon obtained Primary care provider One Medical is set to be acquired in July 2022 for approximately $3.9 billion, with Thursday’s announcement building on its existing pay-per-use telemedicine offerings. Video access through the service is $49 and messaging access is $29 (if available). Users can get treatment for more than 30 common conditions, including sinus infections and pink eye.

Medications filled through Amazon Pharmacy receive discounted prices and will be shipped to patients’ doorsteps in standard Amazon packaging. Prime members will pay for counseling and medication, but there are no additional fees, the blog post said.

Amazon has been trying to break into the lucrative health care sector for years. company roll out Following the launch of its own online pharmacy in 2020 Acquisition of PillPack 2018. blindsa telemedicine service called Amazon Care, and A range of health and wellness equipment.

The company also halted development Family Fertility TrackerCNBC reported on Wednesday.

—CNBC’s Annie Palmer contributed to this report.