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Warner Bros. Discovery Working with Google It integrates the internet giant’s artificial intelligence technology into its Max video streaming platform to automatically generate subtitles.
The companies said they are working to make Max’s subtitles more accurate using a new subtitle generation tool, known internally as “subtitle AI.”
They said that this technology is built on Google’s Vertex AI development platform used to generate artificial intelligence products, and can automatically convert video content into text. It will initially be used for unscripted shows on the Max, as opposed to scripted shows and movies that already have dialogue.
Warner Bros. Discovery and Google said that thanks to Google’s artificial intelligence technology, the new tool will reduce the costs associated with generating subtitles by 50%, while also reducing the time required to create new archive subtitles by 80%.
Avi Saxena, chief technology officer of Warner Bros. Discovery’s direct-to-consumer business, said in a statement that providing high-quality subtitles is very important to the company.
Saxena added: “Working with Google Cloud to leverage Vertex AI in Warner Bros. Discovery Channel’s subtitle AI workflow not only helps speed up our subtitle process, but also increases our efficiency and speed while reducing costs. “
Thomas Kurian, CEO of Google Cloud, the technology giant’s cloud computing arm, said the partnership with Warner Bros. Discovery Channel demonstrates that artificial intelligence “has the potential to transform various processes in the media and entertainment industry to have real business impact.”
The company’s Max platform offers an extensive library of movies and TV shows, including fantasy blockbuster “Game of Thrones” and its spin-off “House of the Dragon,” as well as zombie apocalypse series “The Last of Us” based on “The Last of Us” ”.
The media and entertainment world is increasingly looking to artificial intelligence to cut out some of the cost-intensive processes involved in creating and producing content. But it has sparked widespread concerns within the industry that jobs could eventually be replaced by automation.
In an interview earlier this month, Rob Minkoff, director of 1994’s The Lion King, said: told CNBC There are “legitimate concerns” about the rise of artificial intelligence and its impact on Hollywood, but ultimately, he sees the technology having a democratizing impact on movies and entertainment.
“I think what artificial intelligence is going to do is potentially democratize the content production process, because if virtually anyone has access to these incredibly powerful tools, then we should see a real explosion of content, an explosion of new voices. ,” Minkoff, 62, told CNBC at the time.
When it comes to subtitle AI, Warner Bros. Discovery Channel and Google are developing technology that could eventually automate much of the work done by manual subtitle transcribers. However, both companies noted that manual transcribers are still needed to check the accuracy of AI-generated transcripts.
