Samsung’s head of mobile business TM Roh talks about Galaxy AI at the Galaxy Unpacked event in Paris, France.
Arjun Kapoor CNBC
But China, the world’s largest smartphone market, has been a struggle for Samsung over the past few years. Its smartphone market share is less than 1%. Local manufacturers such as Huawei dominate.
Samsung has Years of trying to adjust strategy in China But with little success. Now the tech giant is hoping artificial intelligence can give its smartphones the features it needs to attract Chinese users.
“We are developing and will develop Galaxy AI features specifically for this market,” TM Roh, head of Samsung’s mobile business, told CNBC in Korean through a translator.
“I believe that by working hard to create mobile artificial intelligence for China and meeting the needs of Chinese consumers, by advancing this technology, it will help our recovery in the Chinese market,” he said.
Roh Moo-hyun did not disclose the specific situation of Galaxy AI in China, but said that it will rely on cooperation with local technology and Internet companies.
For example, this year, Baidu Combined with its Ernie chatbot comes to Samsung Galaxy S24 smartphonea partnership between two companies.
China’s artificial intelligence is complex because Strict regulations surrounding technology and Beijing’s control of the online landscape.
Foreign companies looking to launch AI capabilities in China may need to partner with local companies.
Apple announced its Apple information No date has been given for when this year’s suite of AI features will launch in China, as it’s likely Facing similar challenges as Samsung.
Francisco Jeronimo, vice president of equipment research for Europe, the Middle East and Africa at IDC, told CNBC that bringing AI capabilities to China “won’t have a huge impact on its fortunes” because Samsung’s brand recognition is too low, and Chinese players are also launching competing apps.
“We all know that China is the leading market and country in the field of artificial intelligence. What uniqueness can Samsung bring to the market that will make Chinese consumers abandon Huawei, Xiaomi and Honor smartphones and buy Samsung?” Geronimo asked .
Roh admitted that competition in China’s smartphone market is “more intense than anywhere else.”
He said Samsung’s strategy in China revolves around bringing high-quality devices to the market and expanding distribution and retail channels.
Roh Moo-hyun said: “At present, although it is piecemeal, we are making progress step by step. We are working together to create products and functions that consumers want and can meet their needs.”
