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Amazon’s Online advertising business revenue in the second quarter was US$12.77 billion, an increase of 20% year-on-year, but lower than analysts’ expectations.
On Thursday, Amazon disclosed its latest quarterly financial results for its online advertising unit. Second quarter financial report. The company’s overall second-quarter sales were $147.98 billion, missing analysts’ expectations of $148.56 billion.
Analysts expect Amazon’s online advertising sales to reach $13 billion. The company’s online advertising unit is still small relative to its core online retail business, but it is growing rapidly and transforming the digital advertising industry, in which Meta and Alphabet still dominate.
In fact, Meta’s online ad sales continue to improve after a rough 2022, when Apple rolled out iOS privacy updates in 2021 that weakened the company’s ad targeting system, as well as smaller ones like Snap and Pinterest. Social Media Competitors.
On Wednesday, however, Meta reported Second quarter profit This exceeded expectations and shows that the company has recovered Its advertising technology. In fact, Meta said overall second-quarter sales, most of which were advertising, rose 22% year over year to $39.07 billion.
Meta’s revenue growth rate is twice that of rival Google’s advertising business. when alphabet report The company said in its quarterly financial report released last week that its Google advertising unit’s second-quarter sales grew by $64.6 billion, an 11% annual increase.
Alphabet also said at the time that YouTube ad sales in the second quarter were US$8.66 billion, lower than analysts’ expectations of US$8.93 billion.
Meanwhile, Microsoft said earlier this week that as part of its plans Latest quarterly earnings Its search and news advertising sales increased 19% annually in the second quarter, but the company did not disclose specific quarterly revenue figures for the unit.
Smaller online advertising businesses, e.g. break, interest and Spotify It also recently reported that its latest revenue growth was 16%, 21% and 20% respectively. Report.
