Apple’s M4 MacBook Air is in marketing photos.
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apple On Wednesday, the new MacBook Air Models updated the company’s best-selling laptops with a faster M4 chip and an upgraded video conferencing camera.
Computers have also lowered their prices by $100 in the United States despite the president’s tariffs Donald Trump This took effect on Tuesday, experts say it could lead to Electronic prices rise.
The 13-inch MacBook Air starts at $999, while the larger 15-inch model starts at $1,099. Users can pay more for memory and storage upgrades.
Although it has the same design as last year’s MacBook Air, the new computer will also be available in a fresh sky blue color, and now it supports three external monitors. The new MacBook Air will be available on March 12.
MacBook Air is one of Apple’s most critical products. Mac sales rose 15% in the December quarter, with sales reaching less than $9 billion. The company attributed increased sales of laptops, even though overall Mac sales (including desktop models) were still down from the company’s fiscal 2022 sales. This is due to a period when people who need work or school laptops to increase their computer sales during the pandemic.
Apple’s MacBook Air announcements have restricted a range of new products the company has released over the past few weeks.
In addition to the new laptop, Apple announced a high-end Mac Studio desktop on Wednesday that comes with a chip that can run advanced AI. The company also upgraded the iPad Air with an M4 chip on Tuesday, and last month it announced a low-cost iPhone 16e.
Mac Studio has more processing power and is designed for people working in computer graphics, audio or video production or artificial intelligence. It’s not cheap – the computer starts at $1,999, and the more powerful configuration may cost more than $14,000.
Apple’s new Mac Studio costs $1,999 or more.
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Pay close attention to the price
MacBook price cuts because Apple’s U.S. price is closely watched by Apple’s customers and investors to see what the iPhone Maker does Trump administration tariffs.
Apple’s announcement said the company has not raised its prices yet.
The new iPad Airs announced this week saw no price changes and still starts at $599. However, the iPhone 16e costs $599, which replaces older, lower-cost models starting from 2022, starting at $429.
Bank of America Securities analysts predicted last month that PC manufacturers, including Apple, could try to transfer the increased costs to buyers. Competitors already Laptop prices announced last month rose due to U.S. tariffs.
“Tariffs on imported PCs are like PC suppliers who are largely passing taxes on end customers,” BOFA analysts wrote.
Most of Apple’s products are produced in China and may be affected by two sets of 10% tariffs on Chinese imports. Apple’s business and third-largest market may be affected Revenge through China.
Apple CEO Tim Cook met with Trump at the White House last month. After the meeting, Trump explain Apple “does not want to comply with tariffs.” Cook told investors in January that Apple was “monitoring the situation”.
Apple has expanded its supply chain in recent years. Some Macs are now assembled in Malaysia or Vietnam, and production locations will avoid Chinese import responsibilities. Apple didn’t say where the new MacBook Airs gathered.
