No phone number (3a).
there is nothing
Barcelona – British smartphone startups did not debut a new phone on Tuesday, hoping to shake the mobile industry from a perceived slowdown in innovation.
Nothing starts its new phone (3A) device, a budget phone with an unusual design with a variety of different shapes and so-called “glyph” lights on the back to preset ringtones and notification sound effects.
The phone (3A) starts at £329 (about $414), while the Phone (3A) Pro is the soup (3A) Pro for devices with better camera capabilities, starting at £449.
Nothing Brand was founded in 2020 by Carl Pei, co-founder of Chinese smartphone brand OnePlus, with the aim of Bring some “warmth” back to consumer technology products.
“In the past, people were very optimistic about technology. But now people are indifferent. There must be a way to break the cycle,” Pey told CNBC in an interview in 2021.
PEI’s old company OnePlus gained some admirable followers in the early days, thanks to its focus on designing sleek and affordable Android phones, and through Unconventional marketing strategies.
PEI seems to be shooting the same attraction. In the quotes sent by the phone (3A), nothing is presented video This depicts a humanoid robot made by Norwegian startup 1X to disassemble the device and secure it.
“The ocean of smartphones is the same”
Ben Wood, chief analyst at market research firm CCS Insight, doesn’t appreciate the blow “trying to do something different” to hit “the same as his “smartphone ocean.”
“The most important thing is that if you want to sell your phone in this more affordable section, you have to have something that stands out from the crowd,” Wood told CNBC.
The phone (3A) has a triple camera system on the back, which includes a 50 megapixel primary lens with optical image stabilization to avoid any shaking and blur, a 50 megapixel telephoto lens that enhances zoom and an 8 megapixel overspeed lens. Sony.
Gear boat and Qualcomm’s Snapdragon 7S Gen 3 processor is used in smartphones. This marks a shift from the MediaTek Dimenty 7200 Pro chipset, which was not used in the phone (2A) last year.
How will it be sold?
Apart from the beautiful design and impressive camera features, there are other horrible things that separate the phone (3A) from most other phones. It has a similar shape to an iPhone and offers what you would expect from many other phones you now offer on the market.
As far as unit sales expectations are concerned, Wood said there is nothing like selling the size of millions of large competitors, including Apple and Samsung, and “thousands of units” will be considered the sales success of its latest product.
“No business is running a lean organization and they have to have a viable business,” Wood said. To date, it has sold more than 7 million products, including its ear wireless earbuds, with cumulative revenue of more than $1 billion.
Wood believes that this does not need to be “extremely competitive” given the goals of the Indian market. In January, PEI said there is nothing now that is India’s fastest growing smartphone brand, reaching a 557% increase in 2024.
It is worth noting that nothing can say its higher priced phone (3A) Pro model will not be available for orders in India. The company’s co-founder Akis Evangelidis plans to move to India to lead operations there later this year.
