Photo illustration of Temu and Amazon Haul box
Christina Locopo
Amazon Hope to expand its competitors to Temu and Shein
According to two people familiar with the matter, the company intends to launch a discount store in Europe called Haul because the plan is confidential and they declined to be named.
Recent job launches show that Amazon is focusing on a wider global launch. One list said the company is seeking to hire a software development engineer on the Haul team to help with global releases. Work Posted to Amazon’s website It has since been deleted. Another character It is for senior product managers to launch in Mexico. Both openings were released earlier this month.
Amazon representatives did not immediately respond to requests for comment. information Amazon’s plans were reported earlier.
The expansion comes a few months after Haul’s debut. Amazon announces online store Novemberdescribing it as “a engaging shopping experience that brings low-priced products to a convenient destination.” Haul is accessible only through Amazon’s mobile app, and most items cost $20 or less.
With Amazon operating, the company is responding to the rise of Temu, Shein and Tiktok Shop, all of which have links to the world’s second-largest economy. platform Rapidly becoming more and more popular In the past few years, in the United States, the inexpensive clothing, makeup, household goods and other items are keen to trade shoppers. Like Temu, Haul also offers super low-priced products like a $1 eyelash curler and makeup bag, or a $2.99 cubic zirconia ring.
Haul remains a beta for U.S. users, but Amazon continues to build the service, suggesting the company believes it has become a more permanent fixture for its online stores.
The work list since then shows that Amazon CEO Andy Jassy’s S-Team, made up of top leaders, has set goals this year to enable Haul to make Haul “Go Big” in the U.S. and globally.
Transport launches in Europe may present some challenges. Amazon may use plastic packaging for shipping, which will conflict with the region’s SDGs, one of the sources said. company Transition in 2023 Use only recyclable paper bags, cardboard envelopes and boxes, or in some cases no added packaging is used for delivery in Europe.
Amazon is getting pages from its traditional online stores to monetize in more ways. company Start this month Show sponsored products in some towing search results, allowing sellers to pay for certain items to appear at the top of the page. Over the years, the company has tucked more sponsored projects into search results on its desktop websites and mobile apps. They make up the majority of Amazon’s advertising revenue, totaling $56.2 billion. In 2024.
Amazon has added a selection of lifestyle influencers to its Haul homepage. One of them is Michaela Delvillar’s “fashion pick”, an influencer with over 150,000 followers on Tiktok, whose Amazon storefront says she is “a top creator.”
Amazon is working more and more, relying on Chinese sellers’ goods, although the practice is under scrutiny President Donald Trump. Earlier this month, Trump pauseThen recoverDe Minimis rules, which allow exporters to ship parcels worth less than $800 to the United States tax-free.
The vulnerability is expected to be closed again once the Department of Commerce and Customs officials set up the appropriate systems to handle and collect tariffs on millions of de Minimis suites. A large portion of these packages come from China.
Jassy was asked on Thursday about de minimis review In an interview with Bloomberg TV. Amazon has “a certain quantity of goods shipped in this way”, he said, but may be less than Chinese e-commerce companies such as Shein and Temu.
watch: Amazon hauls are comparable to super low-priced items
