Hina Sugita of Portland Thorns #8 with teammates while reigning in Seattle at Providence Park in Portland, Oregon on May 11, 2024 Celebrate teammates.
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National Women’s Football League’s Portland Thorns Football Club announced Wednesday with multi-year sponsorship Amazon– Owned home security company ring.
The collaboration identified RING as the club’s main sponsor and will include logo-sticking jerseys, cold weather jackets and media backgrounds. The value of the partnership was not disclosed, but someone familiar with the terms told CNBC that it was the largest suite deal in league history. The person commented on non-public details on anonymity.
Portland Thorns Governor Lisa Bhathal Merage said in a press release: “Working with the ring goes beyond the logo position – it’s about deepening our connection with fans and enhancing them “Ring’s vision is perfectly in line with our mission, and we bring fans closer to the team and the game. This collaboration provides unprecedented access and strengthens the bond between our players, fans and the city, At the same time, it continues to improve the fans’ experience.”
Ring manufactures cameras, doorbells, alarms and other safety products. It will install products on the entire team’s training facilities and arena, Providence Park for movie practices and games.
The company will also support initiatives to support local businesses and women’s pre-cover office staff and be certified by referees or coaches.
“We are delighted to support women’s sports, especially among the iconic team at Thorns FC in Portland, which embodies strong community connections and excellence,” Ring CEO Liz Hamren said in a press release. “On the Rings,” We are committed to helping people stay connected with what is important – whether it’s home, family or community. For many, sports is part of this connection and we are excited to work with Thorns to celebrate players, fans, fans and Portland Community.”
Thorns FC is one of the founded NWSL franchises that won three league-leading titles along with two shield awards, the best regular season record team. The team’s 2025 season will begin against Kansas City Current on March 15.
– Jessica Golden of CNBC contributed to the report.
