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Temu, a popular e-commerce app owned by China’s Pinduoduo, topped the list of the most downloaded free apps on Apple’s U.S. iOS store for the second year in a row, underscoring the huge success of Chinese apps in the world’s largest consumer market.
TikTok, owned by ByteDance, ranked third in the rankings despite questions about its ability to continue operating in the United States, while Temu rival fast fashion giant Shein ranked 12th.
According to statistics, Apple iOS accounts for more than 56% of the US mobile phone market data From the statistics counter.
Temu, which ships cheap goods from China, took the market by storm when it first entered the U.S. market in 2022, apply pressure current heavyweight Amazon.
However, the Chinese company faces increasing scrutiny from U.S. officials and risks from the incoming Trump administration’s pledge to raise tariffs.
Supervision review, tariff risk
As companies like Temu and Shein lure American consumers with cheap goods and aggressive advertising, they have also attracted the attention of Washington.
In September, the Biden administration announced new proposal The “minimum minimum” regulations aimed at preventing “overuse and abuse” by companies like Shein and Temu have been perpetuated. This provision allows certain import duty exemptions for goods worth less than $800.
If Temu and Shein lose the de minimis exemption, it could drive up prices and make Chinese companies less competitive, Experts have told CNBC.
Donald Trump’s impending return to the White House adds another layer of uncertainty as the president-elect has made limiting imports from China a major focus of his campaign. Trump has proposed imposing tariffs of up to 60% to 100% on goods from China, but it is unclear whether he will follow through on his threat.
U.S. officials are not the only ones worried about Chinese imports flooding the domestic market.
In Southeast Asia, Vietnam and Indonesia impose a series of anti-dumping duties on Chinese goodsAnd Thailand recently announced measures to monitor cheap imports. At the beginning of this month, Vietnam bans ironwood The Chinese company started operations in the country just two months after setting up a local branch.
Nomura said in a Global Outlook report released on Friday that its U.S. economic team expects changes to de minimis rules to become a key trade priority for the Trump administration, perhaps second only to higher tariffs.
The report states: “This is another major downside risk facing China’s exports to the United States in 2025.”
Nomura Securities estimates that a U.S. ban on all goods imported from China could reduce China’s annual export growth by 1.3% and drag down GDP growth by 0.2%.
