Sports Illustrated buys naming rights to Red Bull Arena | Real Time Headlines

The New York Red Bulls have a new stadium naming rights partner.

Major League Soccer’s 2024 Eastern Conference champions announced a 13-year naming rights deal with Sports Illustrated Tickets on Wednesday.

Effective immediately, the 20,000-capacity Red Bull Arena in Harrison, New Jersey, will be renamed Sports Illustrated Stadium. This marks the first stadium naming rights deal in the sports publication’s history.

“For 70 years, Sports Illustrated has represented the best in sports and culture,” said David Lane, CEO of Sports Illustrated Tickets. “Through this partnership, our goal is to showcase our vast portfolio of media, live events, ticketing, hospitality and fan experience combination,” he added.

Financial terms of the deal were not disclosed.

As part of the agreement, Sports Illustrated Ticketing will also become the official ticketing partner for all events held at the stadium starting with the 2026 season.

This includes all New York Red Bulls games, Gotham FC games, international soccer matches and all concerts and events.

Sports Illustrated has also added giveaways for stadiumgoers. Fans attending games and events at the stadium will receive a digital Sports Illustrated fan cover to take home.

The stadium naming rights marks a new chapter for the legendary sports magazine, which was founded in 1954.

SI The past few years have been challenging. massive layoffs and changes in ownership.

The brand is currently owned by Authentic Brand Group and published by Minute Media.

Sports Illustrated Tickets launch in June 2021 as Sports Illustrated looks to reinvent itself. Today, the ticket market has more than $2.5 billion in ticket inventory and offers more than 50 million sports, theater and concert tickets.

“Sports Illustrated Stadium is more than just a sports and concert venue, it’s a celebration of history, innovation and the unforgettable experiences that unite us all,” Lane said.