On October 23, 2024, a McDonald’s was seen in the Flatbush neighborhood of Brooklyn, New York City.
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McDonald’s Value products are being prepared for 2025 to retain customers tired of high restaurant costs.
The company is developing a new “McValue” approach for next year, which includes maintaining Great $5 Meal Deals Available This Summer According to CNBC, in the first half of this year, a “buy one plus one” option with an additional $1 was also introduced on the menu. The “Buy One Plus One” offer includes a double cheeseburger; a McChicken sandwich; six chicken nuggets and fried items; and breakfast options include sausage waffles, sausage biscuits, or sausage burritos and hash browns, a person familiar with the matter said.
Recently, local value products have been popping up on menus and apps across the country, with deals like $10 chicken nuggets as part of a broader value strategy.
While carriers are still voting on value products for 2025, the initiative looks likely to pass, two people familiar with the matter said. McDonald’s declined to comment.
In the most recent quarter, McDonald’s reported profit and revenue that beat expectations, but its global same-store sales fell 1.5%. U.S. sales increased 0.3% Slightly weaker than analysts expected.
During the earnings call, executives said they were working to solidify the 2025 value platform launched in the first quarter of this year.
“At the foundation, you need to have a strong value proposition. That’s been our focus in many markets, whether it’s strengthening, increasing or adjusting our value plans so that we have a strong foundation,” CEO Chris Kempczinski said on a conference call with analysts.
“Then you need to layer it on top of food news that excites customers, and that has to have great marketing behind it. When you do that with press and great marketing, you can get powerful full margin checks from some of these Valuable plan,” he said.
But executives say a recent outbreak of E. coli linked to McDonald’s onion shreds led to a drop in customer traffic in October, which will lead to a fourth-quarter profit cycle.
The fast-food giant will invest more than $100 million to boost restaurant sales and speeding up the recovery of affected franchisees, according to a CNBC report on Friday.
Of that amount, $65 million will be used to support property owners who have lost their businesses, targeting the hardest-hit states. About $35 million will be invested in traffic-driving initiatives, including marketing campaigns, according to a memo to owners and employees seen by CNBC.
