On Monday, April 22, 2024, in New York, the United States, an Amazon contract worker pulled a cart of packages ready for delivery.
Angus Mordants | Bloomberg | Getty Images
U.S. online spending in 2019 increased 11% year-on-year to $14.2 billion AmazonThe 48-hour Prime Day event exceeded expectations and set records, according to Adobe Analytics.
Adobe said the strong performance was driven by back-to-school shopping and “a pronounced product refresh cycle” as consumers look to snap up new tablets, TVs and Bluetooth speakers in droves. This is from last yearwhen inflation-weary shoppers took advantage of the discounts to stock up on household essentials like pantry staples and office supplies.
The company expects U.S. shoppers to spend $14 billion online during the two-day event. Adobe tracks transactions not only on Amazon, but also on numerous retail sites across the United States. Amazon’s Prime Day event, which takes place on Tuesday and Wednesday, has become a big revenue driver for other retailers, which often hold competitive sales events around Prime Day.
Amazon Thursday said The company also had “record-breaking” Prime Day revenue, but did not disclose total sales for the event. The company touts its Rufus shopping assistant, which uses generative technology AI It recommends products and provides order updates, saying the tool “helps millions” of shoppers navigate the site. Amazon Made it last week After testing with a select group of shoppers, Rufus is now available to all U.S. users.
Numerator tracks the purchases of more than 35,500 households, explain Shoppers spent more per order this year, with the average order value at $57.97, up from $54.05 during last year’s event. The company found that shoppers snapped up Amazon-branded Fire TV sticks, Premier protein shakes and liquid IV kits, while home goods and household essentials, as well as clothing and shoes, were the most popular categories.
“Shoppers are purchasing fewer big-ticket items and fewer participants are placing multiple orders throughout the sale than in past years, a sign that people are starting to Shop more consciously and be more inclined to save rather than splurge.
